High fashion and racing games don’t mix? Think again. In a surprise announcement at the Gran Turismo World Series tournament in Salzburg, Austria yesterday, the world’s biggest-selling racing game maker Polyphony Digital revealed that it was partnering with luxury fashion brand Dior. And an integral part of that partnership includes a specially prepared De Tomaso Mangusta supercar. Check out the video below!
It’s the first ever virtual fashion project for Dior Couture, with the brand’s artistic director for men’s collections, Kim Jones, creating an exclusive new series of in-game items including a racing suit, helmet, gloves and shoes.