In 2022, fashion made a major comeback. Fashion weeks around the world largely returned to in-person shows, and street style accounts on social media, along with “get ready with me” posts, gained steam. Consumers desired fun and experimental looks, which was evident in the styles and brands that took off.
TikTok was behind many of the viral fashion moments. That was thanks to videos documenting the rise of the “Barbiecore” aesthetic and the Valentino pink trend, as well as users raving about their cargo pants and nostalgic outfits. As such, brands aligned with these moments saw a significant boost in sales and exposure.
Diesel Brown B-Berny Belt Miniskirt
After taking over as creative director of Diesel in 2020, Glenn Martens has been working to revive the brand. This year, his hard work paid off. Martens made his Milan Fashion Week debut with the brand in February, and in November, fashion technology company Lyst named Diesel’s revamped D logo as the logo of the year. The cutting-edge logo paired with contemporary designs caught the eye of consumers, particularly in the form of the Brown B-Berny Belt Miniskirt. Since its introduction on the runway, the skirt has been at the center of controversy for its micro fit and luxury price tag. While some called it impractical, others have obsessed over the barely-there leather take on the mini skirt trend.
