Farrow and Ball — the cult, sustainable paint company whose colors often define wider home fashion trends — has introduced 11 new hues this month.
The U.K.-based brand only releases new paint tints every four years, leaving enough time to be influenced by shifts in wider culture. This latest cycle provided quite the whammy of inspiration — a global pandemic changed the way that most people interact with their living spaces and thus, interior design. Homes were inaugurated as part of one’s larger fashion statement, and the women in charge of developing Farrow & Ball’s new colors felt a responsibility to meet this moment with bold new colors.
Color curator Joa Studholme, said: “I spend a lot of time in people’s houses and help them choose colors. The first thing I do is look at what people are wearing as an indication of their tolerance to color. Compared to five years ago, it’s chalk and cheese. Five years ago it was about layering grays and not wanting to express ourselves too much and now it’s about creating memories.”
