CVS Health is unveiling its latest commitment to the women’s health and wellness category as a part of its HERe, Healthier Happens Together enterprise.
The initiative will address the challenges women face in accessing health services and feminine care products. CVS Health senior vice president and chief merchandising officer Musab Balbale, who started at the company last February, explained the goal is to “bring equality and accessibility to women’s health care.” For CVS to establish an equitable feminine care category, this initiative is “just the beginning” Balbale said.
