Karlie Kloss is making Roblox fashionable
Supermodel and entrepreneur Karlie Kloss has launched Fashion Klossette: a showcase on Roblox featuring a series of five designer pop-up shops. As per a release, the virtual showcase—a centralized hub—brings together shops each inspired by a different genre of fashion. The five featured digital fashion designers—Builder Boy, Lovespun, Reverse_Polarity, RynityRift, Yourius—will offer custom-themed collections, including digital clothing and accessories that will be sold in the pop-ups. Within each shop, the platform’s users (a reported 50 million daily active users) can take photos, learn poses, and style their looks based on each designer’s curated collection. “I have long been passionate about the intersection of fashion and technology, and I truly believe that digital fashion will play a huge role in the evolution of the industry,” Kloss said. “Roblox and its community of digital designers are revolutionizing how people express themselves online, uninhibited by the limitations of the physical world.” The Fashion Klossette Designer Showcase will be live today through July 25.
