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How Chrome Hearts became fashion’s most rebellious success story

by admin
November 7, 2022
0
Three years ago, when Richard and Laurie Lynn Stark, the owners of Chrome Hearts, were vacationing on the Caribbean island of St. Barts, their 16-year-old son Kristian announced: “We should have a store here. I think it would do really well.”
“OK. Do it,” Richard replied.
It’s not normal for parents to send a 16-year-old on a store-opening mission, but there is, unapologetically, nothing normal about the way Chrome Hearts operates. The rebellious 34-year-old Los Angeles luxury brand was built on the artistic whims of Richard, its motorcycle-loving founder, and his wife, Laurie Lynn. This spirit of rebellion has attracted a loyal fan base. On Monday evening, the couple will be presented with the Geoffrey Beene Lifetime Achievement Award at the 2022 CFDA Fashion Awards.

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