Who would have thought the global pandemic would again make the time-honored tradition of matchmaking a hit among young Jews in the US? “These days everyone wants to meet a girl who looks like Gal Gadot,” says one matchmaking expert.
f you thought matchmaking was an extinct dinosaur, an ancient profession that continues to survive only in religious communities, you should recalculate your destination – and in the process please turn off your apps. It seems that in the last two years the field of matchmaking has been in full bloom, in offices that are out there to help you find your other half, just like in the past.
So, we find that the COVID-19 pandemic has significantly contributed to this thriving field. “The past two years have been the busiest the matchmaking industry has ever experienced, and since the outbreak of the pandemic, the demand has not eased,” explains Alessandra Conti, owner of matchmaking company Matchmakers In The City, located in Beverly Hills. “Until the outbreak of COVID-19, matchmaking was considered a profession of seasonal peaks: in early summer, when everyone is looking for a romantic partner, or around the October-November holidays, when one wants to spend family events with a partner at one’s side.
