Myntra’s CEO Nandita Sinha has said that the M-Live platform is going to play a crucial role in upcoming End Of Reason Sale
The beauty and fashion e-commerce Myntra has seen the conversion rate on its live commerce product, M-Live, grow by 10 times in the last six to seven months since its launch, CEO Nandita Sinha.
M-Live is going to be a source of major growth
M-Live was launched in November 2021, and it is expected to be a source of major growth for Myntra and currently, there is a major focus in the upcoming End Of Reason Sale (EORS), said Sinha. During the sale, the company is planning to stream over 1,000 hours of live commerce content on M-Live, Myntra Studio, and Myntra’s social media platforms.