“Age is a cruel joke, but what am I going to do? Become invisible and hide in the shadows?” says 55-year-old TikTok star Carla Rockmore. “Anyway, I wouldn’t trade my insights and my experience for my 20-year-old posterior.”
There is a reason Rockmore has more than a million followers on TikTok, the most Gen Z of social media platforms (she’s also on YouTube and Instagram). A straight-talk cheerleader for all of us wrestling our insecurities in the closet every morning, the purveyor of colourful fashion advice pitches at the 50+ crowd, but manages to capture fans of every age. “My largest demo is 24 to 45,” she says, adding excitedly, “I’m a family share.” That means she hears from mothers and daughters that they both relate to her point of view. “I get these 25-year-olds saying, ‘Thank you for showing me there is life after 25.’”
