- Metaverse Fashion Week (MVFW), an all-digital series of fashion experiences on virtual real estate platform Decentraland, is returning for its second run on 28-31 March, this time armed with the learnings from the first edition to help brands make better use of the all-virtual moment.
- Key additions to the 2023 event include physical-digital bridges, support for brands, and, perhaps most notably, interoperability between virtual worlds. For the first time, MVFW will enable digital collections to migrate between other digital platforms; in addition to Decentraland, designers can also appear in the Spatial and Over metaverses, similar to how fashion month spans various governing bodies, venues and cities. Additionally, digital twins will bring new utility.
- “The biggest learning was creating more time for brands to develop their ideas and creating a more sustainable business model to distribute the responsibility among more studios already working with brands, rather than trying to do something from scratch,” says Giovanna Graziosi Casimiro, head of MVFW.
- Participants for MVFW23, which is themed “Future Heritage”, will be announced in January, and Decentraland has built an advisory board to select participating designers; representatives include the Institute of Digital Fashion, Fashion3 by Mad Global, House of Web3 and The Fabricant; and luxury NFT marketplace UNXD will return as a co-creator. Miami Fashion Week, which is recognised by the Council of Fashion Designers of America, will participate with a special experience and runway shows in the Luxury Fashion District.
- Last year’s MVFW was an experiment, as Dundas co-founder Evangelo Bousis told Vogue Business at the time. It was a first foray for many key fashion players, and Decentraland visits spiked throughout the week in comparison to weekly average figures. The second iteration offers a chance to combine realistic expectations with an improved user journey.
Metaverse Fashion Week to return next year
