Jonathan Koon, entrepreneur and founder of Mostly Heard Rarely Seen 8-Bit, has teamed up with US’ Highstreet, the retail-focused web3 metaverse, to launch a one-of-a-kind experience that uses the traditional fashion retail experience to transport shoppers into the metaverse. Mostly Heard Rarely Seen 8-Bit is a lifestyle brand for a modern-day tech kid.
This partnership between Highstreet and Jonathan Koon will act as a bridge to seamlessly guide the crypto-unfamiliar customer base of leading fashion retailers into the web3 metaverse. Every Mostly Heard Rarely Seen 8-Bit physical garment in its latest collection is embedded with a redeemable NFT. To redeem the NFT, Highstreet infused a key into every 8-Bit garment in this drop via a QR code sewn into the garment. By scanning this code, the user is taken through a few steps that in minutes will digitally clone the shopper along with their purchased 8-Bit apparel into the Highstreet metaverse, 8-bit said in a press release.
Once in Highstreet, users will be granted $HIGH tokens, the native currency of the Highstreet metaverse, to hit the ground running so they can start to explore the exclusive experiences in the digital world. Shoppers can also establish a permanent record of their ownership of this drop by minting their apparel into NFT’s, establishing a provenance behind this drop, and giving access to resale markets in the digital world from OpenSea to LooksRare.
