Deckers Brands, US’ leader in designing, marketing, and distributing footwear, apparel and accessories, has appointed Anne Spangenberg as president of fashion lifestyle, effective July 11, 2022. Spangenberg will serve on the executive leadership team, reporting directly to Dave Powers, chief executive officer and president of Deckers Brands.
Spangenberg has an extensive track record as a global leader and strategic brand builder, most recently as global vice president of merchandising for Nike. She will lead Deckers’ fashion lifestyle brands, including UGG and Koolaburra, with a focus on product diversification, consumer adoption, and franchise evolution across a tightly-managed omnichannel marketplace, according to a press release by the company.
“The UGG brand is currently in its strongest position ever, which will only be bolstered by Spangenberg’s appointment. She is a proven industry leader who has played a meaningful role in creating and transforming merchandising functions across categories, channels, and markets. Importantly, she brings to Deckers an innate understanding of the consumer and the ability to efficiently implement strategy in alignment with the latest fashion and lifestyle trends. I’m proud of the great work the UGG team has delivered, and I look forward to working with Anne to accelerate the brand’s growth, enhance the customer experience, and make continued progress on our goals over the coming years,” Powers said.
